log inhelp

  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

MarketingPlan

Page history last edited by PBworks 18 years, 1 month ago

Pragmatic Marketing Inquiry

 

BurningQuestion-- The perceived need that we're working to resolve.

EarlyHypothesis -- What's our initial proposed service offering.

DataCollection -- Listing and linking sources of market information.

AnalysisAndSynthesis -- Conclusions drawn from market information.

MidCourseCorrections -- Documenting and explaining changes to the early hypothesis.

RevisedAnswer -- Current consensus on the service offering.

EmergentTactics -- Methods that will be used to deliver the answer.

 

 

What is this MarketingInquiry business?

 

Crafting a Brand Narrative

 

 

 

 

Ritual Roasters is willing to extend their brand.

  • This would go to our ability to hype it. Value of attaching their name to a hotbed of new ideas.

  • Sponsorship dollars are perpetual and involvement is critical from a branding perspective.

Printable version